Rebranding during a recession is not top of most companies’ list of priorities. However, Ashtead Technology is thriving in the current market conditions and is launching a new catalogue encompassing their new brand to emphasise the company’s key areas of expertise.

The new catalogue features all of the latest technologies for remote visual inspection, environmental monitoring and non-destructive testing with applications in almost every industry.

Incorporating a globe and the human eye, the new logo emphasises both the global nature of Ashtead Technology as well as their expertise in supplying instruments for inspecting, testing and monitoring.

The re-branding exercise has been undertaken for a number of reasons. Andy Doggett, Managing Director explains: “Following a management buyout last year, the re-branding highlights our drive to continue investing in new technology and a determination to offer the widest fleet with the best technical support in the industry.”

“The current economic downturn places a greater responsibility on rental companies such as Ashtead Technology because our customers, in common with almost all businesses, need to reduce capital expenditure and renting provides them with the opportunity to do so without sacrificing important capability or projects. The new catalogue will help our customers find the instruments they need as well as remind them that we are here to help.

Visit www.ashtead-technology.com/uk for further details of Ashtead’s comprehensive range of instrumentation.