Data and analytics specialist Aiimi has announced that it has won a place on Northumbrian Water’s AMP7 Data Science Framework.

Aiimi’s first project as part of the framework will see the data specialist deliver an advanced tool to help reduce water wastage,
The framework will last five years and provide Aiimi with the opportunity to deliver projects that improve Northumbrian Water’s data capabilities, with a focus on delivering insights that enhance customer experience, reduce environmental impact, and increase ROI, while aligning with its AMP7 objectives.
Jack Redgate, Data Science Lead at Northumbrian Water said:
“Since we began working with Aiimi in 2018, we have continued to evolve our data and analytics capabilities to streamline internal processes, improve customer satisfaction, and ultimately exceed our AMP6 and now AMP7 commitments. Aiimi winning a place on the Data Science Framework is a natural progression of the relationship between our two companies and we look forward to collaborating in the coming years.”
Securing its first work package as part of the framework, Aiimi will create an advanced predictive analytics tool to help Northumbrian Water minimise water wastage by reducing remediation time for visible leaks reported by customers by 50%.
The visible leaks project will build on the success of the Customer Experience analytics platform Aiimi built in collaboration with Northumbrian Water's data science team, which already provides valuable insights driving improved customer satisfaction. The analytics solutions enable NWL's Customer Service teams to deliver unrivalled experiences through identifying potential dissatisfaction earlier.
The visible leaks project will deliver predictive insights to customer field teams, helping them to prioritise and expediate leakage remediation activities.
Steve O’Donoghue, Account Director of Utilities and Infrastructure, Aiimi, said:
“Having worked with major water organisations for many years, we have a deep understanding of the unique challenges faced by the industry. Securing our place on Northumbrian Water’s Data Science Framework is an acknowledgment of our expertise and we look forward to bringing the full weight of our capabilities, tools, people and advanced technologies to each challenge.”
Water efficiency is a key component of the current AMP7 Asset Management Period. Aiimi will deliver the visible leaks planning tool within 10 weeks, after which it will be implemented and managed by the Northumbrian Water data science team.
Jack Redgate added:
“With more than 3,000 million litres of water lost through leakages across the UK every day, it is vital that the water industry rises to the challenge to conserve this precious resource. Advanced data capabilities are essential for this activity and we are excited to implement yet another industry-leading analytics tool, provided by Aiimi, to further our commitment to reducing this number.”
Aiimi uses a combination of expert data services and its AI-powered software platform, the Aiimi Insight Engine, to help organisations to connect difficult-to-find information to the people who need it to do their jobs.
The Insight Engine uses AI and Machine Learning to discover, enrich, classify, and interconnect an organisation’s data and information, creating an overview of its data universe to reveal new relationships and insights to improve business performance and transform customer experiences.
Built for business, the platform brings integrated solutions to major organisational challenges, like data governance, privacy, and data migration.
Aiimi’s other clients in the water sector include Anglian Water, Thames Water and United Utilities.