Renewable electricity supplier Drax Group is utilising the latest Artificial Intelligence (AI) and Machine Learning (ML) tools to transform its data insight and customer intelligence to personalise the services it provides to its customers.

Drax has been working with AI innovators Inawisdom and Amazon Web Services (AWS) through its B2B energy supply businesses Opus Energy and Haven Power. As part of this initiative, the company has been seeking to identify any anomalies in energy usage to help demonstrate to customers that it really understands how they’re using their electricity.

Drax Group partnered with Inawisdom to deploy state-of-the-art Artificial Intelligence across its data and has since been able to provide a much higher standard of customer service.

“Our partnership with Inawisdom and AWS has enabled us to draw insight and intelligence from our data, which was previously too complex to see,” reported Bjoern Reinke, Smart Director from Drax Group. “We can now immediately identify unusual usage and respond accordingly, providing many benefits for our customers and in turn Drax Group’s B2B supply businesses. The speed this capability has been provided is a revelation”.

Neil Miles, CEO and co-founder of Inawisdom commented:

“The utility sector is one of our core industries where AI and ML is proving a powerful instrument. Together with AWS, we were able to use our rapid deployment model to quickly find the real value in the data Drax held and help it to achieve goals effectively and efficiently”.

Drax Group’s 2,600-strong staff operate across three principal areas of activity – electricity generation, electricity sales to business customers and compressed wood pellet production.

The Group owns and operates a portfolio of flexible, low carbon and renewable electricity generation assets across Britain. The assets include the UK’s largest power station, based at Selby, North Yorkshire, which supplies six percent of the country’s electricity needs. Having converted two thirds of Drax Power Station to use sustainable biomass instead of coal it has become the UK’s biggest renewable power generator and the largest decarbonisation project in Europe.

Its pumped storage, hydro and energy from waste assets in Scotland include Cruachan Power Station – a flexible pumped storage facility within the hollowed-out mountain Ben Cruachan.

A number of the UK water companies are sourcing their renewable energy from Haven Power, including Thames Water which signed a £520m deal in 2015 and SES Water who signed a contract in 2018.

Founded in 2016 by CEO Neil Miles, CTO Robin Meehan and its Chairman, Julian Harris. Inawisdom has experienced significant growth and has a focus and specialism in Artificial Intelligence and Machine Learning.