Southern Water has become the official water partner to the Seagulls, Brighton and Hove Albion Football Club.

With the South East classified as an area of severe water stress, the company will be using the partnership as an opportunity to promote important water saving messages to the wide range of fans visiting the Amex.

Cory Reynolds, Head of Communications, said:

“We are really delighted to be the official water partner for Brighton & Hove Albion in the Premier League and we wish them every success this season.”

Southern Water already partners with a number of sports clubs across the region - including BHFC and Sussex County Cricket Club and Gillingham Football Club - on its Sporting Chance programme, which works with children to promote a healthy lifestyle.