The UK Government is seeking to promote more inward UK investment from the Far East with the launch of a new initiative inviting market research companies to bid to undertake research for UK Trade & Investment (UKTI) Japan.
Lord Livingstone, Minister of State for UK Trade and Investment, has stated that the UK should aim to continue be the number one destination for Foreign Direct Investment projects (FDI) in Europe.
The UK brought in a record number of FDI projects in 2013. Japan was a key investment partner, delivering 116 FDI projects into the UK, across a variety of sectors.
UKTI Japan is now intending to launch an inward investment marketing campaign. This will promote the attractiveness of the UK as a destination for investment from Japan. The market research is required to ensure the campaign has maximum impact, and hits the appropriate tone with the Japanese audience.
As a result of the research the campaign would expect to:
- raise awareness of new Japanese investors of UK investment opportunities
- raise awareness of existing Japanese investors of further UK opportunities
- increase the positive image of UK investment amongst influential mainstream and social media
- identify Japanese companies who have the potential to expand their business into the UK in the next 1 to 5 years
Key factors the research is expected to address include investigating the best ways to engage with Japanese businesses, an initial qualitative phase to explore perceptions regarding investing in the UK and a final phase to look at any sector specific tendencies among Japanese investors.
The budget is from JPY1,000,000 to a maximum of JPY1,600,000, including tax.
Interested companies should email This e-mail address is being protected from spambots. You need JavaScript enabled to view it in the British Embassy in Tokyo by 28th August 2014 to express an interest in bidding. UKTI Japan will hold a Q&A session at the British Embassy Tokyo for interested companies on 29th August 2014.
Final bids should be submitted to This e-mail address is being protected from spambots. You need JavaScript enabled to view it by 4th September 2014.
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