PureTec Separations, the Ledbury-based water treatment engineering firm, has appointed Dan Norman as its new Sales Manager – Water Process Systems, supporting the company’s continued growth in the UK and international markets.

With over 27 years’ experience in the water industry, including two decades spent working across Hong Kong, China, Australia and New Zealand, Dan brings deep expertise in filtration, irrigation, and water engineering to the expanding PureTec team.

His appointment follows a strong year for PureTec, which was recently shortlisted for The Innovation Award at the 2025 Lloyds Bank British Business Excellence Awards. The recognition highlighted the firm’s contribution to sustainable water treatment and long-term system performance.

Dan joins from Amiad Water Systems UK Ltd, where he was Technical Sales Manager for the UK and Ireland and also managed key accounts across Europe. His previous work has included designing and delivering irrigation systems for vineyards in New Zealand, filtration systems for offshore oil and gas platforms in the North Sea, and infrastructure upgrades for UK energy providers. He also played a key role in green hydrogen filtration projects for a global technology supplier.

In his new role at PureTec, Dan will focus on developing project sales, supporting customers with technically complex applications, and expanding the company’s capabilities in water process systems. The appointment supports PureTec’s wider growth plans as it continues to work with clients facing growing pressure to improve environmental performance and regulatory compliance.

Dan said:
“I’ve spent my whole career in water. What attracted me to PureTec was its commitment to engineering-led solutions and its strong customer relationships. This role brings together everything I enjoy, from technical problem-solving to working with clients on systems that genuinely make a difference.”

Vince Payne, CEO of PureTec Separations, said:
“Dan’s experience speaks for itself. He has worked across a wide range of sectors and understands the day-to-day challenges our clients are managing. His appointment adds real strength to the team and aligns with our long-term plans to grow our water process systems work.”

Based in Ledbury, PureTec designs, builds, and maintains bespoke water treatment systems for clients in the food and beverage, utilities, hydrogen, and manufacturing sectors. Its systems are designed to improve performance, reduce water use, and help modernise essential infrastructure.

ENDS