Wastewater specialist WPL is targeting the European market with investment in its Diamond compact packaged treatment plant range.
The company, which is based in Hampshire, says the investment in digital marketing will support its growing network of customers and installers in France.
The suitability of the WPL Diamond for use in domestic applications means it is necessary to give ordinary householders, who may not have specialist knowledge of wastewater treatment, a clear understanding of the product’s capability and installation requirements. With this in mind WPL has launched a bi-lingual website for the WPL Diamond.
Market strength
WPL managing director, Gareth Jones, is confident its European investment will pay off, despite market fears over the implications of Brexit, commenting:
“France is our closest trading partner and this investment builds on a successful 10 years for the WPL Diamond range in France. We are committed to growth within the French market and the technical expertise of a company like WPL is valued by our European clients.”
“It is a market where a high amount of technical input is required, a need which is unlikely to diminish post-Brexit.”
Bi- lingual web campaign
WPL’s new website is easy to navigate and focused at customers who are seeking basic information about the products. The website, which can be accessed in French and English supports WPL’s new campaign – Simple, Reliable & Discreet – which aims to raise awareness among customers of the key benefits of the WPL Diamond package wastewater treatment plant over traditional septic tanks.
Gareth Jones continued:
“The new website and campaign supports our network of independent experts who match our values for delivering high quality, reliable products. We believe that by investing in our brand, we are also investing in our network; ensuring that they are given the right tools to maintain and grow their businesses.”
Testing began in 2006 to ensure full compliance with EU and French standards
WPL began testing on the WPL Diamond in 2006 in order to fully comply with European and French standards. The package plants conform to European standard NF EN12566-3 2014 (CE marked) and agréments ministériels – 5 to 20 EH: n°2015-011-ext1à3.
Andrew Baird, technical director of WPL and convener of British Water’s Package Treatment Plant focus group said:
“The WPL Diamond is fully compliant with French legislation and has been independently tested multiple times at an accredited testing facility in Aachen, Germany.”
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