Cambridge Water’s summer water-saving campaign, Can for the Cam, has been named as a finalist in the Behaviour Change Campaign of the Year category at the UK Green Business Awards.
Launched last summer, Can for the Cam is aimed at reducing seasonal high demand in water by encouraging customers to switch to using a watering can rather than a hosepipe to help protect groundwater resources and precious local chalk streams, including the River Cam.
Across the summer, customers in the region took action, switching to a watering can when watering the lawn or cleaning the car, using 940,000 fewer litres of water per day compared to summer rates.
An ordinary garden hose can use up to 1,000 litres of high quality drinking water an hour, the same as an average adult uses in a whole week. Using a watering can for one hour would only use around 200 litres an hour.
Over 400 entries were received for the UK Green Business Awards, including submissions from many of the UK's most successful and high-profile businesses.
The awards ceremony will take place on Wednesday 12 June in London.
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