Around six thousand new water meters are being installed in Newmarket as Anglian Water steps up its efforts to help customers save water and money.
Letters have been sent to more than 6,500 households in the CB5 postcode area around Newmarket and surrounding villages. The work is due to start this week.
Householders do not have to use the new meters, which are installed free of charge, and can continue to receive an unmeasured bill as before. Those who do switch will be able to switch back at anytime in the first two years.
According to Anglian Water, areas where meters have already been installed have been shown on average to save £100 from a household’s annual water bill.
The meters are part of the biggest water efficiency drive the East of England has ever seen, with Anglian Water aiming to install 183,000 meters across the region by 2015.
Anglian Water spokesman Antony Innes said:
“It may seem odd that a water company actually wants people to use less water and charge them less, but we are serious about it. We don’t want customers to pay for a drop more than they use.
“The drought that hit our region recently, led to the first hosepipe ban in over 20 years to help safeguard supplies and was a reminder of just how important it is to use water efficiently."
70 per cent of Anglian Water customers are already metered and paying for exactly what they use.
the region is already tuning in to water efficiency.