HRH The Prince of Wales, has today announced the ‘Terra Carta’ – a charter that puts sustainability at the heart of the private sector, as part of the Sustainable Markets Initiative.

The urgent appeal comes as HRH marks 50 years of campaigning for the environment. Marking a year since HRH announced his Sustainable Markets Initiative at Davos, the Terra Carta offers the basis of a recovery plan to 2030 that puts Nature, People and Planet at the heart of global value creation.
The 'Terra Carta' offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.
Speaking at the One Planet Summit in France today – HRH The Prince of Wales will unveil the Terra Carta (Earth Charter) – which provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.

HRH The Prince of Wales is making an urgent appeal to private sector leaders around the world to join the endeavour and to give their support to the Terra Carta.
One of Terra Carta’s actions will be initiated today in Paris, with the creation of a Natural Capital Investors Alliance targeting $10 billion by 2022.
The Terra Carta will serve as the guiding mandate for HRH The Prince of Wales’s Sustainable Markets Initiative (SMI).
Introducing the Terra Carta, HRH The Prince of Wales commented:
“ Over the coming years, my Sustainable Markets Initiative will report on and update the Terra Carta regularly in order to reflect the rapid pace of change and the continuous progress being achieved around the world.
“To help us succeed, and to complement global efforts across public, private and philanthropic sectors, I am calling on CEOs from around the world to engage and play their part in leading the global transition.”
The Terra Carta will be open to affirmation from any CEO, or equivalent, in any sector, that wishes to support the private sector’s role in helping to build an inspiring, inclusive, equitable, prosperous and sustainable future.
In 2021, COP15 (biodiversity) and COP26 (climate) will be critical milestones to demonstrate private sector commitment and action.
Today, Anglian Water has become one of the first businesses in the UK to sign up in support of The Prince of Wales’s sustainable recovery plan.

Anglian Water CEO, Peter Simpson, said:
“It’s a privilege to be invited to be a founding signatory of the Terra Carta.
“HRH the Prince of Wales has long been a visionary in the field of climate change and nature recovery. This bold initiative, combining the transformative forces of business and investment at an international level, will drive tangible action for good. It’s a blueprint for immediate action leading to real progress.
“The cornerstones of this covenant are the importance of sharing knowledge, collaborating for the public good, combining nature-based solutions with the best of technology and innovation, and shifting financial models to drive sustainable outcomes. These are values we too espouse. Through our environmental and social purpose, and the commitments we have made in our Articles of Association, we are already working towards these shared goals.
“The Terra Carta’s combined challenges to businesses and investors display a level of ambition not shown by any single national government. It is a level to which we must all aspire if we are to deliver the thriving environment and equitable society that we all want to see.”
Click here to download the Terra Carta
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