Sat, Nov 01, 2025
Text Size
Tuesday, 13 March 2018 07:36

Emergency water supplier provides millions of litres to UK customers during big thaw

Emergency water supplier Water Direct has reported the most significant week in its 22-year history, supporting UK water companies and thousands of their customers in the aftermath of the recent snow and ice thaw at a much faster rate than expected.

During the week spanning 3rd to 9th March, Water Direct provided 24-hour critical support to national water retailers and regional water utility wholesalers across eight counties.

The company mobilised over 200 truckloads of drinking water; pumping more than 7 million litres of water and delivering an additional four million litres of bottled water - enough to provide 10 litres of water to 66,000 people every day.

The aftermath of the thaw caused a significant number of mains water pipes to burst due to expansion and contraction.

Water companies in almost every region faced unprecedented demand, with tens of thousands of businesses and residential customers left without water.

Water Direct’s Water Direct’s Senior Sales & Marketing Manager Sven Parris explained how the emergency water company worked around the clock to respond to the unprecedented interruptions nationwide, to support the thousands of homes and businesses that were struggling with low pressure or no water at all as a result of the rapid thaw:

“For the first time in Water Direct’s history, we were called on by almost all of our contracted customers simultaneously across the country to provide emergency alternative supplies. We provided significant volumes of bottled water via designated water collection points, mobilised drinking water tankers to pump directly into the mains and reservoirs to help restore supply, and pressurised mains so that leaks could be found and repaired.”

Alongside the UK’s only Nationwide Bottled Water Bank, Water Direct operates a fleet of dedicated ‘drinking water only’ tankers as well as regularly maintained water storage tanks, which enabled immediate deployment nationwide. A robust quality management system ensured water supply was fully compliant and handled correctly, which was particularly reassuring for customers with medical requirements.

Sven Parris continued:

“Our quality assured water and rapid response were paramount to those affected by the rapid thaw - we were quick to arrange doorstep deliveries to vulnerable customers.

“Water supply problems can have a serious impact on those with medical needs, for example, dialysis, or the elderly”

News Showcase

Sign up to receive the Waterbriefing newsletter:


Watch

Click here for more...

Login / Register




Forgot login?

New Account Registrations

To register for a new account with Waterbriefing, please contact us via email at waterbriefing@imsbis.org

Existing waterbriefing users - log into the new website using your original username and the new password 'waterbriefing'. You can then change your password once logged in.

Advertise with Waterbriefing

WaterBriefing is the UK’s leading online daily dedicated news and intelligence service for business professionals in the water sector – covering both UK and international issues. Advertise with us for an unrivalled opportunity to place your message in front of key influencers, decision makers and purchasers.

Find out more

About Waterbriefing

Water Briefing is an information service, delivering daily news, company data and product information straight to the desks of purchasers, users and specifiers of equipment and services in the UK water and wastewater industry.


Find out more