The Competition and Markets Authority (CMA) has today announced that the proposed Utilities and Severn Trent non-household retail joint venture has been approved.
United Utilities announced on 1 March 2016 that it intended to enter into a joint venture agreement with Severn Trent, whereby UU and Severn Trent will combine their non-household water and wastewater retail businesses, principally comprising billing and customer service activities, into one business to be centrally located in Stoke-on-Trent.
The new JV business will be called Water Plus and operations will be transferred progressively to the new head office, in Stoke-on-Trent, over the course of this year.
United Utilities and Severn Trent already have strong track records in operating and growing successful non-household retail services in Scotland. With the non-household retail market in England opening for competition in 2017, Water Plus will combine the complementary skills of both companies, including sales, customer service, business strategy and credit management, to deliver an attractive proposition for large and small business customers across England and Scotland.
The utilities said that bringing the two businesses together will create a JV with the synergies to provide an efficient and cost-effective operation focussed on improved customer service and growth.
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