South East Water is the first water company to join forces with behavioural science experts Advizzo to develop new innovative approaches that empower customers to better control the water they use and therefore the bill they pay.
For several years South East Water has been utilising various information channels to encourage behaviour change and has seen good results through its customer metering programme. The company is now looking ahead to find new innovative approaches using technology and behavioural science to encourage future savings.
David Hinton, South East Water’s Asset and Regulation Director said:
“Our customer metering programme has had great results with research showing average savings of around 16 per cent - the unknown though is how long will the savings last for and can we continue to encourage further savings in years to come.”
“When we met the team at Advizzo we felt their experience was just what we had been looking for and we are hoping to take the partnership on to run a series of experiments to really use engagement methods to maximise the impact behavioural science can have.”
“It’s a new way of thinking about how customers value their water supply and fits well with our vision for the future.”
Julien Lancha, Chief Customer Officer and co-founder of Advizzo, said Advizzo added value by working closely with social scientists and behaviour change experts to develop customer engagement tools that will make a difference.
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